Responsible Business and Society is the core research and policy facilitation arm of CSRC in the area of management and social sciences. The advisory board, associate fellows and research associates in this reserach division are committed to extend support and facilitation for responsible markets and social eco systems. Areas of intervention are inclusive and green entrepreneurship, responsible leadership for busness and society, responsible curriculum development.
The research division is flourished around the theme that a values-based eco system for economic and business activieties such as value creation, value distribution and value exchange is central to sustainable growth and development.
The challenge for business leaders is to ensure that the social and environmental responsibilities of business are understood within their organisation and in society and to demonstrate how a responsible approach to business will help create value, distribute value and exhange value. Business leaders must be seen to act and demonstrate their commitment for creating a fairer society and a more sustainable future by fostering a culture that will encourage innovation, reward the right behaviours and regain trust. In short, business leaders must write a new contract with society into their own business.
School of Business Management
School of Business Management Universiti Utara Malaysia
Universitas Wijaya Kusuma Surabaya Indonesia
Formerly Professor of Strategic Management, Universiti Utara Malaysia.
National University of Malaysia (UKM)
The Islamia University of Bahawalpur, Pakistan
PhD Scholar, Universiti Utara Malaysia
Lecturer, School of Economics, Finance and Banking
Universiti Utara Malaysia.